Tuesday, March 4, 2014

10 Ratings Blurbs: 3/4/14 Edition


This week features a very full list of scripted shows and I probably could have added a couple more but I just chose not to do so.

1. Bates Motel (3.071 million 1.3)- At first I was going to be impressed by the total viewers and then I took a look at that demo. It’s a good demo rating (for a cable show) but it made me recall that this show spent a good majority of last season clinging to that 1.3 demo. So that would make this season just about even so far. Maybe this show will imitate last season and keep delivering that 1.3 demo.

2. The Americans (1.897 million 0.7)- These aren’t bad numbers but for this show these are a little disappointing given that these are premiere numbers. These numbers really don’t have much of a cushion to decline from here.

3. Two and a Half Men (10.02 million 2.5)- CBS recognized they had a problem on Thursday nights and they decided to do something (swapping this show with The Crazy Ones). What they learned from this first week is that they don’t have 2 dead in the water shows. It appears as if they only have one. The rest of the season will show CBS what they need to do with this particular show since it isn’t a dead show.

4. Glee (2.99 million 1.0)- The people at FOX have to be highly uneasy about suffering through one more season of this show. Outside of Sleepy Hallow, American Idol, Bones and the Gordon Ramsay shows they have been a complete mess with everything else falling well short of expectations. There are a couple of surprise moves they can do to fix this but right now it does look like this show will spend its final season on Friday night.

5. Amish Mafia (2.171 million 1.0)- This is a little bit low but that’s probably because the turnaround time on this show was short. I have no idea how long this season is supposed to be but it would probably be a good idea if it is not a particularly long one.

6. Grimm (5.32 million 1.4)- While other scripted shows may have NBC pulling their hair out on Fridays this one doesn’t. It’s just there. It could be doing better and it could be doing worse but that’s the story of this show’s life.

7. Scandal (9.32 million 3.4)- The good news for ABC is that one half of their split season experiment returned successfully. This show didn’t miss a beat and with no more repeats scheduled for the next 7 weeks any noticeable ratings losses will be solely because of the show and not because of any misguided scheduling moves. I’m not expecting the numbers to fluctuate too much from here (My definition of fluctuation is a swing of more than 2 million viewers and 0.5 demo points in either direction).

8. Beyond Scared Straight (1.189 million 0.5)- This is definitely a case where a new night kept the ratings low. It appears the move was motivated because A&E is premiering a new show next Thursday but unless this show and The First 48 settle in their new timeslots, I’m not sure that uprooting two stable (but not blockbuster) shows was a good idea to give an untested rookie a shot to do better.

9. Being Mary Jane (Finale Hour 1: 2.580 million 1.3; Finale Hour 2: 3.233 million 1.6)- I get the feeling that BET would have preferred to see more numbers like this over the course of the season. That’s not to say that the show wasn’t doing well because even without that guarantee the show did do well enough to earn its second season. I do think the expectations will be a little higher when the show returns (knowing BET it will likely be next January before that happens)

10. Hannibal (3.27 million 1.1)- By now everyone knows that NBC got this show for cheap because most people (myself included) did not believe this show deserved to be renewed. Now on Fridays lower ratings are acceptable but this really isn’t coming in any better than how it was doing towards the end of last season and this is just the premiere. That can’t be a good sign going forward.

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